Etsy Shop Name Generator

Etsy’s shop name rules

Etsy is stricter about shop names than most places, so start with its rules. At the time of writing, an Etsy shop name must be 4 to 20 characters long, use only letters and numbers (no spaces, punctuation or special characters) and not already be in use by another shop. It also must not break Etsy’s policies, which means no one else’s trademarks and nothing offensive. Rules can change, so check the current shop name guidance in Etsy’s Help Center before you open your shop.

Because spaces are not allowed, most sellers capitalise each word so the name is easy to read, like WoollyWren instead of woollywren. Every name this generator creates already follows these rules: letters only, no spaces and 20 characters or fewer.

What makes a good Etsy shop name

• Make it about your style, not just your product. “MossyFernStudio” can sell prints, cards and stickers; “FernStickers” cannot.
• Keep it short. Shorter names are easier to remember, type and fit on packaging, labels and business cards.
• Make it easy to spell. Buyers who loved an order will search for you again, and a tricky spelling loses them.
• Match your vibe. Cottagecore, minimalist, spooky and funny shops all suit very different words; the style filter above helps here.
• Think beyond Etsy. If you later open your own website or sell at craft fairs, your shop name becomes your brand.

Mistakes to avoid

• Using brand or character names. Shops built on famous brands, sports teams or cartoon characters can be removed for trademark infringement.
• Adding random numbers. “CandleShop2024” looks like a fallback when the name you wanted was taken.
• Names that are too close to a popular shop. Buyers may confuse you, and the other seller may complain.
• Hard-to-read letter runs. Without spaces, some word combinations read wrongly, so check how it looks in lowercase too.
• Treating it as temporary. Etsy does let you change your shop name, but there are limits, and repeat customers remember the old one.

Check that the name is free

• Etsy. Etsy will tell you during shop setup whether the name is available. Also search Etsy for similar names so you do not end up next to a lookalike shop.
• Ontario business registry. If you sell under a name that is not your own legal name, you will generally need to register it. Search the Ontario Business Registry first.
• Trademarks. Search the Canadian Trademarks Database and, if you sell to the US, the USPTO trademark search. US sellers should also check their state’s business entity database.
• Domain name. Check whether the .com (and .ca in Canada) is free, even if you do not need a website yet.
• Social handles. Instagram, TikTok and Pinterest drive a lot of Etsy traffic, so try to get the same handle on each.

Narrow it down

Use the generator above to build a long list, star your favourites and pick three. Type each one in Etsy’s shop setup to see if it is free, picture it on a thank-you card in your packaging, and ask a few friends which shop they would click on. This guide is general information, not legal advice.